Nothing on the page that is not true
No invented reviews, no star rating nobody gave, no "10 years
experience" that came from a template. On the Seunscope site the
reviews section did not exist at all until a real customer said a
real thing — and an automated check fails the build if an example
quote ever reaches a page.
It has to work on a cheap phone
Photographs go through a script that writes a modern format and an
old one for every image, so the gallery is roughly half the bytes
on a connection the visitor is paying for by the megabyte. No
image is ever hand-copied into place, because a hand-copied one
breaks silently.
Tests, not hope
Every project has a suite that drives a real browser and fails the
build on a broken image, a missing alt, a contrast failure, a dead
internal link or a page that overflows sideways on a small screen.
The last site shipped with 47 of these passing.
One place to edit
The phone number, the opening hours, the list of work — each lives
in exactly one file, and every page reads from it. That is what
makes "change it yourself" a real offer rather than a polite one,
and it is why this site is built the same way as the ones I sell.